The Edison
Milwaukee, WI
7,182 SF
The Edison
Milwaukee, WI
7,182 SF
The Edison is a premier multifamily property consisting of 383 luxury for rent apartments, situated alongside the beautiful Milwaukee RiverWalk in core downtown Milwaukee, Wisconsin. The Edison caters to the high-end luxury housing market in Milwaukee, and also sets a new standard for building design and construction practices by leveraging Mass Timber technology. This innovative approach not only creates a stunning visual appeal but also addresses the growing concern of environmental impact by using sustainable building materials and targeting Passive House (Phius) certification. The project will feature best in class amenities including; cafe, fitness center, spa, pool, sauna, demo kitchen, sky lounge, dog park, movie room, community garden, entertainment deck with kitchens and an outdoor sport court. At 32 stories tall, The Edison is on track to become the tallest mass timber building in the world.
Mass Timber
Passive House
Green Roof
River Walk
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Project Details
Construction Start Q2 2024
7,182 SF
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The Edison
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Market Highlights
Milwaukee, located in the north central region of the Midwest along the western shore of Lake Michigan, is the 22nd largest city in the United States and the largest city in the State of Wisconsin. With a population of over 1.5 million people and a projected growth rate exceeding 5.0% per annum by 2021, the Milwaukee metropolitan area is a thriving economic hub. Milwaukee maintains a diverse range of urban neighborhoods, renowned restaurants, numerous parks, recreational destinations, and miles of waterfront access. The city’s skilled workforce, concentration of industry, cultural resources, and educational institutions contribute to making Milwaukee one of the most highly regarded metropolitan areas to live, work, and play in the United States. Additionally, Milwaukee has experienced a revitalization in recent years, especially centered around areas like the Deer District. Deer District is Milwaukee's newest neighborhood, centered around sports and entertainment, and conveniently located adjacent to Fiserv Forum, home of the Milwaukee Bucks. Milwaukee is home to several universities and colleges, with the sixth highest concentration of higher education institutions in the country. The University of Wisconsin-Milwaukee, Milwaukee School of Engineering, and Marquette University are just a few examples of esteemed universities in the city of Milwaukee. Each of these universities have substantial student populations that contribute to the city's growing demand for housing.
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Project Description
The Edison offers 32 stories of luxury housing units, extensive community amenities, and over 7,182 square feet retail space in the heart of Milwaukee, WI, on North Edison Street along the Milwaukee River. The development of this site will include a new and significantly improved stretch of the beloved Milwaukee Riverwalk alongside the ground level retail spaces. Units are characterized by spacious living areas, stunning views, and beautiful exposed timber beams throughout. The welcoming set of community amenities includes a lobby cafe and mercantile, a lounge deck with an outdoor kitchen, a garden terrace for growing plants of any kind, a fitness center that offers personal training and peloton bikes, a library and coworking space, a yoga studio, game room, and lounge. The Edison also features a community movie room, golf simulator, dog park and grooming station, bicycle storage and repair room, LATCH keyless secure entry system, and package room with secure locker technology. This project also incorporates a set of "green" amenities that align with the building's overall goal of being environmentally friendly. These amenities include a RideShare program with on-site Teslas and electric vehicle charging stations, an electric eBike and eScooter Share program, highly energy efficient fixtures and appliances, natural low carbon footprint building materials, an energy efficient HVAC system to heat and cool the building comfortability, and the utilization of Passive design principles to guarantee overall energy efficiency and low utility costs. The use of mass timber and Passive design principles in this development works to drastically reduce the amount of embodied and operational carbon produced by this development; making it much more sustainable when compared to traditional building materials and processes. Mass timber construction produces up to 88% less embodied carbon when compared to construction using concrete. When paired with the green amenities mentioned above, these systems allow The Neutral Project to make strides toward achieving The Neutral Standard of being entirely carbon neutral.
Project Team
C.D. Smith
Thornton Tomasetti
JT Engineering
True North
What is an Accredited investor?

An Accredited Investor refers to an individual or entity that meets certain financial criteria and is allowed to invest in certain private securities offerings, including private equity real estate investments. The concept of an accredited investor is defined by the U.S. Securities and Exchange Commission (SEC) under Regulation D of the Securities Act of 1933. To qualify as an accredited investor, an individual must meet at least one of the following criteria:

  • Income Requirements: The individual must have an annual income of at least $200,000 (or $300,000 if married) in each of the past two years, with a reasonable expectation of reaching the same income level in the current year. Alternatively, if the individual does not meet the income requirements, they may qualify based on their net worth.
  • Net Worth Requirements: The individual's net worth must exceed $1 million, either individually or jointly with their spouse. Net worth is calculated by excluding the value of the individual's primary residence.

In addition to the individual criteria, certain entities can also qualify as accredited investors. These qualifications are subject to change and there may be additional criteria or exemptions depending on the specific regulations and offering to learn more please visit the SEC website here.

What is the liquidity of The Neutral Project assets and can I sell my investment before the asset trades?

The Neutral Project’s typical hold period for any asset is between 4-10 years. This allows The Neutral Project to develop, stabilize, and sell a project to maximize value and returns for investors. The specific hold period for each project depends on certain conditions, such as financing, tax implications, and market timing. The Neutral Project carefully analyzes these conditions for each project.  

Yes, The Neutral Project offers potential liquidity on a quarterly basis. Our Secondary Market matches buyers and sellers of our projects. This revolutionary exchange allows attractive opportunities to value investors, while sellers get unprecedented access to potential liquidity. New opportunities are available every quarter.

Yes, The Neutral Project provides the opportunity for quarterly liquidity. Through our innovative Secondary Market, we connect buyers and sellers of our projects, creating a groundbreaking platform that offers enticing prospects for value investors. Sellers, on the other hand, gain unprecedented access to potential liquidity, unlocking new avenues for financial flexibility. With fresh opportunities emerging every quarter, our platform ensures a dynamic marketplace for those seeking sustainable investment options.

What is Mass Timber?

Mass timber refers to a type of construction material made from softwood that has a unique ability to reduce embodied carbon through photosynthesis during its lifetime. The trees sequester carbon, and when you take the wood and put it into a product that allows you to create a structural element in a building, then your building, in essence, becomes a carbon sink. Mass Timber is an innovative and sustainable alternative to traditional building materials such as concrete and steel. Mass timber products are typically made from layers of smaller pieces of lumber, such as cross-laminated timber (CLT), glued-laminated timber (glulam), and laminated veneer lumber (LVL). In real estate development, mass timber has gained popularity due to its several advantages, such as sustainability, speed and efficiency, fire resistance, aesthetic appeal, and structural strength.

Why is multifamily real estate more attractive than commercial real estate or REITs? 

Multifamily real estate is often considered more attractive than commercial real estate for a couple of reasons. First, multifamily properties tend to offer a more stable and consistent cash flow due to the demand for rental housing, especially in densely populated areas. This stability is further enhanced by having multiple units generating income, reducing the risk with vacancy or tenant turnover associated with commercial buildings with only a few tenants paying rent. Second, multifamily properties can benefit from economies of scale as the costs of maintenance, management, and utilities can be spread across many units, potentially resulting in higher profitability compared to commercial properties.

Real Estate Investment Trusts (REITs) are publicly traded investment companies specializing in specific property types and markets, like multifamily REITs. They own and operate real estate assets, and investors can buy shares to receive dividends from the generated income. On the contrary, investing in The Neutral Project involves a special purpose entity in a specific asset developed by the company. These private equity investments entail active management and come with higher return profiles. Unlike REITs, investors with The Neutral Project have the freedom to choose individual assets rather than investing in a fund that charges a fee to allocate to specific assets. This approach results in lower overall fees and provides investors with more discretion.

What is sustainable real estate development and why should I invest in it?

Sustainable real estate development refers to the practice of creating buildings, communities, and infrastructures that minimize their environmental impact while maximizing economic and social benefits. It involves incorporating energy efficiency, eco-friendly materials, renewable energy sources, and green building techniques into the design, construction, and operation of properties. Investing in sustainable real estate developments offers several advantages; it aligns with the growing demand for environmentally responsible properties and enhances the long-term value of your investment due to lower operating costs, and fosters healthier environments for a more livable environment.

While sustainable real estate developments may have slightly higher upfront costs, they offer long-term financial benefits. Energy-efficient designs and sustainable technologies can significantly reduce utility expenses making them more cost-effective over time. Additionally, various government incentives and programs are available and becoming more frequent to support sustainable building initiatives, which can offset initial expenses. Sustainable real estate development practices, such as Mass Timber, can also allow for a quicker construction period. People are becoming more environmentally conscious and are actively seeking properties that align with their values. 

Low fees
Sustainable investments
Flexible minimums